At Vice Prime we work on giving clients a great experience and the best product quality. Our water based lubricant is our top formulated product yet. Undergoing many scientific trials and errors to create the finest water based personal lubricant. Creativity and quality is what we strive for. 

AVAILABLE NOW! Vice Prime H20 Personal Lubricant

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Why H20

Vice Prime H20 is the answer to your search for a Pure Water , 510K approved,and Natural Feel personal lubricant! We have developed this product with the softest of touches for your pleasure. 

This water-based formula is the gentlest lubricant and is also perfect to use with your favorite adult toy. This is a great formula for just about anyone who desires a gentler experience from a lubricant.

H20 is ideal for anyone who may have sensitive skin and allows for worry-free and long-lasting fun!





Alyssa (Amazon Review)

I've tried many different brands of lube that claim to be "non-sticky". None have impressed me in the slightest, but this one has completely changed my mind about lube. It is not a sticky feeling at ALL. Feels completely natural, and I don't feel like I have to use soapy water to rinse everything off right after. Very comfortable-feeling, and doesn't have any scent whatsoever. 100% recommend this and will buy again!


This is great. No sticky residue, no mess and over spilage if u leave it in the bed without cap.

Caroline Melendez (Amazon Review)

I learned to apply it directly where you need it, not to your hand first. But I love the feeling, no warming sensation at all, I can't stand the warming products! This one lasts, you don't need to continue to reapply. And if you use it in advance, all it takes is a drop of water to reactivate since it's water based. Container is large. I will buy it again.